Bicycle Queensland partner with See.Sense

Bicycle Queensland has started a new partnership with See.Sense, a cycling technology and data company, aimed at enhancing riding safety across the state. This collaboration combines high quality lights with the ability to report incidents and conditions on your bike routes.

See.Sense’s bike lights are equipped with advanced sensors and connectivity features, designed to help riders stay visible and safe in all conditions. The lights use patented technology to react to their environment, flashing brighter and faster at riskier moments. See.Sense lights are also daylight visible and help riders stay seen by motorists, pedestrians, and other riders whether riding day or night.

But what sets these lights apart is their ability to connect with the See.Sense app, enabling riders to report incidents or hazards they encounter on their rides, as well as access connected features like crash and theft alerts and personal stats. The app provides a platform for riders to make reports about any issues encountered on their ride such as a close pass, potholes, obstruction, or other factors that may impact safety.

In time, this feedback will be shown on a data dashboard on the BQ website and will contribute to better-informed advocacy and decision-making when it comes to improving cycling infrastructure, offering a unique opportunity for riders to directly shape their environment. Aggregated and depersonalised data insights will also be accessible to other partners such as TMR and local councils to help improve conditions for cycling.  The data sharing is private, and riders can choose whether or not to opt in. Even if you don’t own See.Sense lights, you can use the See.Sense app to report any issues and record your rides.

This partnership is a natural progression for Bicycle Queensland. By collaborating with See.Sense, BQ is taking a proactive role in improving cycling safety through innovation and technology and using our member base to gain input as to conditions faced by people riding, and what facilities need maintenance. It offers a chance for riders to be individual advocates for infrastructure in their local area.

“Safety is at the heart of everything we do,” said Bicycle Queensland CEO, Alton Twine. “By working with See.Sense, we’re not only providing our members with great pricing for a practical tool to improve their safety, but we’re also contributing to a larger effort to gather data that can help shape safer roads and cycling infrastructure for everyone. This partnership will make riding more secure, connected, and enjoyable.”

“At See.Sense we want to enable more people to cycle more often. Through this partnership with BQ, we’re excited to provide insights that will shape safer, smarter roads for everyone. Together, we can create a better cycling experience for Queensland”, says See.Sense CEO, Philip McAleese. 

As part of the partnership, BQ members will receive an exclusive 30% discount on See.Sense’s innovative range of smart bike lights, designed to enhance visibility, provide incident reporting, and tailor lighting output to suit varying conditions. These lights are not just about brightening the road ahead and being visible – they are part of a larger effort to make riding safer and smarter. Log in to the BQ Portal to access the discount code.