In a dynamic discussion held recently with Roxanne De Beaux, CEO of Camcycle, along with several active transport advocacy groups, Bicycle Queensland joined voices across hemispheres to reflect on the progress and persistent challenges of building safer, more inclusive streets for everyone.

The conversation began with a bold comparison: Sydney — once dubbed “the city that hates bikes” — is transforming its reputation. The opening of a new cycleway in Ultimo on the very day of the discussion marked another step forward, with attendees applauding Fiona Campbell’s leadership as Manager of Cycling Strategy for City of Sydney.

Cambridge’s experience offers powerful lessons in how storytelling can shape public perception. Rather than speaking only to ‘cyclists,’ Camcycle tells stories that resonate more broadly — with parents, workers, students, and communities. This shift from reactive to proactive advocacy has helped them set a compelling vision, making tough but strategic decisions like scaling back the Reach Ride program in order to better allocate resources. Their growing network of influence — including allies in industry and government — is a testament to the power of alignment and clear priorities.

The discussion also touched on the shared growing pains of expanding cities. From Waterbeach in Cambridge to Bradfield in Sydney, and even Brisbane’s own suburban sprawl, the message was clear: advocacy must begin early in the planning process to ensure walking and cycling infrastructure is not an afterthought. With the 2032 Brisbane Olympics on the horizon, many noted this as an “all or nothing” opportunity to embed legacy-defining infrastructure for generations to come.

Another powerful thread was the importance of including the “unusual suspects” — voices often left out of traditional active transport narratives. Culturally and linguistically diverse women in western Sydney were highlighted as powerful advocates for safer walking and cycling, bringing fresh perspectives and a deeper understanding of the ‘why’ behind active transport.

As the conversation wrapped up, there was a shared moment of reflection. Advocacy can be tough. It takes stamina, resilience, and compassion. But it also comes with the deep reward of seeing streets transformed and lives changed.

“These conversations show us we’re not alone — our challenges are shared, but so are the solutions,” said Bicycle Queensland’s CEO Alton Twine after the discussion. “What we’ve seen in Cambridge and Sydney proves that change is not only possible, it’s already happening. It’s a reminder to keep pushing forward, because the streets we imagine are within reach.”

For Brisbane and Queensland’s regional centres, the message is clear: the road ahead may have bumps, but it’s one worth riding.